Creatives to CEOs
Transition coaching tailored for professional artists.
Release the dual job constraint and navigate to financial stability with your passion.
About Dalene Stuteville
I'm Dalene Stuteville, and my passion lies in guiding professional creative artists as they make the significant leap from their main jobs to fully embracing their creative endeavors. With three years of specialized experience, I deeply understand the challenge of maintaining financial stability while pursuing one's passion. My Freelance to CEO process is crafted to empower artists, helping them amplify their voices and elevate their careers. I provide essential tools and steadfast support, ensuring each client achieves the security and success they dream of in their creative fields.
Who is it for?
- A professional creative artist looking to transition fully to your passion.
- Striving for financial security while pursuing your creative career full-time.
- Ready to up-level your client base, gaining high-value clientele.
Who is it not for?
- Not engaged in any creative profession or passionate hobby.
- Brimming with financial stability in your current scenario.
- Not interested in networking or enhancing your clientele.
BBNL - Freelance to CEO
"Burn the Rulebook. Build Your Empire."
MODULE ONE
The Brutal Audit – Define Your Creative Identity & Value
"You can't build an empire on a shaky foundation."
OUTCOME
DESCRIPTION
Kill the sacred cow: "Artists should just be grateful for exposure.
Audit your current skills, positioning, and revenue streams.
Identify hidden strengths and untapped revenue opportunities.
Reposition yourself from 'starving artist' to high-value creative asset.
MODULE TWO
The Authority Code – Branding & Positioning for Power
"Make them come to you."
OUTCOME
DESCRIPTION
Create a magnetic brand identity that demands respect and premium rates.
Learn the psychology of authority positioning in creative industries.
Develop a signature offer that businesses can’t ignore.
MODULE THREE
The Art of the Deal – Selling Without Selling Out
"Command top dollar without losing your soul."
OUTCOME
DESCRIPTION
Master value-based pricing to attract high-end clientele.
Develop a powerful sales strategy that works without desperate pitching.
Close deals like a CEO, not a freelancer.
MODULE FOUR
The Systems Shift – Build a Scalable Business Model
"Work smarter, not harder."
OUTCOME
DESCRIPTION
Stop trading time for money with scalable offers and automation.
Set up systems for lead generation, client onboarding, and payments.
Build a sustainable creative business that runs without burnout.
MODULE FIVE
From Freelance to CEO – The Final Transformation
"Step into your next level."
OUTCOME
DESCRIPTION
Build a strategic roadmap for long-term wealth and influence.
Learn how to attract and negotiate corporate partnerships.
Shift your mindset from service provider to industry leader.
What’s Included:
5 In-Depth Training Modules with step-by-step execution plans.
Weekly Live Coaching Calls for strategy and Q&A.
Custom Branding & Positioning Audits to refine your unique angle.
Done-for-You Templates & Scripts to speed up implementation.
Private Community Access for high-level networking.
MODULE SIX
Branding and Positioning for Impact
OUTCOME
A strong, distinct brand that speaks directly to your target market.
DESCRIPTION
Craft a unique brand story that distinguishes you from the competition and resonates deeply with your audience. Position your brand for the greatest impact in your niche market.
MODULE SEVEN
Perfecting Your Portfolio
OUTCOME
A professional portfolio that highlights your best work and attracts clients.
DESCRIPTION
Develop and refine a portfolio that effectively showcases your talent and success. This iterative review process incorporates feedback to perfect how you present your creative achievements.
MODULE EIGHT
Mastering Client Relationships
OUTCOME
Improved client satisfaction and retention rates.
DESCRIPTION
Build and maintain robust relationships with your clients ensuring repeat business and referrals. Implement feedback systems to continually enhance your services.
MODULE NINE
Work-Life Harmony
OUTCOME
A balanced lifestyle that fosters both personal well-being and business productivity.
DESCRIPTION
Manage burnout effectively with time management and stress relief techniques. Create a work-life balance that supports your personal well-being while maintaining business productivity.
MODULE TEN
Launch Your CEO Journey
OUTCOME
Fully prepared to launch or re-launch your creative business as a CEO.
DESCRIPTION
Synthesize your learning into a comprehensive action plan. Apply new skills in client interactions and adjust operations to seamlessly transition into your role as CEO of your creative enterprise.
Creatives to CEOs
Transition coaching tailored for professional artists.
Release the dual job constraint and navigate to financial stability with your passion.
